SAN FRANCISCO: For upscale brands, there is a fine line between "cheaper" and "cheap." And for Apple, the premium electronics maker, the key is to avoid crossing it.
Apple on Tuesday will introduce two iPhones, including a new lower-cost model targeted at overseas countries where expensive smartphones are out of reach for many consumers.
Apple on Tuesday will introduce two iPhones, including a new lower-cost model targeted at overseas countries where expensive smartphones are out of reach for many consumers.
